Virtually mainstream? VR is already changing the way grocery brands market and sell products. And with costs falling and consumers ever-more enthusiastic, it seems the future’s virtual.

Virtually mainstream? VR is already changing the way grocery brands market and sell products. And with costs falling and consumers ever-more enthusiastic, it seems the future’s virtual.

“Advancements in VR hold big opportunities for bricks and mortar retailers like these, believes Linda Wade, CEO of Spinview Global. Not least in understanding shopper behaviour via the creation of virtual stores at a fraction of the previous cost.” Interview with Spinview’s CEO…

Read More
Online Grocery Shopping In The Virtual Age

Online Grocery Shopping In The Virtual Age

Can you imagine buying your weekly grocery shop in virtual reality? It may not be one of the most obvious uses for virtual reality technologies, but some may suggest that it’s a reasonable prediction as adoption grows. Virtual reality supermarket shopping brings the supermarket shop to life,…

Read More
The Web Is Going Virtual: Why That Matters To You – PART 2

The Web Is Going Virtual: Why That Matters To You – PART 2

In part one of this two-part blog, we talked about the ways that virtual reality is changing the web, and how marketers are using VR to create awesome campaigns. In part two, we’re going to explore why virtual reality beats 2D imagery for exciting and engaging audiences. “It’s all going…

Read More
The Web Is Going Virtual: Why That Matters To You – PART 1

The Web Is Going Virtual: Why That Matters To You – PART 1

Virtual reality is exploding! Last year saw the uptake of new headsets and VR systems coming into the mainstream in abundance, with tonnes of innovative new content driving a tsunami of interest. What’s more, the biggest social media platforms (Facebook and YouTube) have enabled 360° video with…

Read More